Chiba MICE: Making a Big Difference

Things to Do | Visit Chiba | Latest update:2021/03/31

In the minds of many, Makuhari Messe often conjures up images of stadium acts; having played host to legendary performances by acts like Guns n Roses and Baby Metal. Japanese business professionals, however, would think of it, foremost, as a first-rate convention center, and the site of world-class MICE events. In 2021, it proudly prepares to play host to the Olympic and Paralympic Games Tokyo 2020. Thirty minutes from Narita Airport, forty minutes from Haneda Airport, and thirty minutes from Tokyo Station, by its location alone, Makuhari Messe stands out as the ideal venue for all manner of large-scale gatherings; especially out of convenience for those arriving from overseas.

Starting in 1983, Chiba prefecture started the “New Industrial Triangle Initiative” as a coalition between the areas of Narita, Kazusa, and Makuhari – which formed a triangle geographically – to stimulate sustainable economic growth in the region. In October 1989, Makuhari Messe was launched and – as a result – Makuhari New City was born; as an international convention city, both in name and in reality.

Among the many selling points making Makuhari Messe a well-known venue for international MICE events, is the incomparable convenience of its surrounding region. Six hotels stand within walking distance of its premises, two of which are directly connected to Makuhari Messe itself; and the latter two even come equipped with a conference hall. All of these perks allow first-time visitors to enjoy fulfilling trips, without the fear of getting lost. The Makuhari region also allows you to enjoy many unique visual joys, within a tight geographical area. Within walking distance of this facility, you may observe Diamond Mt.Fuji (a view of the sun setting on this famous mountain) savor the flavors of a local izakaya (traditional Japanese pub) and stroll through Mihama-en (a quintessential Japanese garden). In essence, this area offers the nation’s best, without having to travel to Tokyo or Kyoto. Those wanting to shop for souvenirs also need not risk getting lost; AEON MALL Makuhari New City – one of Japan’s largest shopping malls – sits a mere nine-minute walk from Makuhari Messe. The prefecture of Chiba also being famous for its farming and its fishing, its restaurants offer vegetable and seafood fare more freshly than in most urban centers.

For those seeking the increasingly popular “deep experiences”, the prefecture of Chiba also provides a pleasing array. The Chiba Urban Monorail holds the Guinness World Record for “The World’s Longest Suspension Railway,” and cars may be booked to host a welcome reception for MICE events. Additional party favors like shamisen (Japanese “lute”) players, and local catering, may also be arranged by the Chiba Convention Bureau. In addition to all this, Boso no Mura – an experience-based museum near Narita International Airport – reproduces a typical local village of the Edo Period (1603 – 1867). And, Hiyodorizaka even compares to the Arashiyama Bamboo forest in Kyoto, without the extra travel.

Also, even in pandemic times, the MICE venues in Chiba – including Makuhari Messe – stand out as clear choices of venues for MICE events, while considering the safety of your attendees. These facilities drafted strict regulations to prevent the spread of COVID-19, and all events – or exhibitions – held on their premises must adhere to their guidelines. Additionally, while attending MICE events in Chiba, Makuhari Messe, there is much less contact with people than in Tokyo; considering the difference in population density. This provides one with an invigorating feeling, as well as the reality, of being more safe and secure than in most major cities. And, for those desiring the extra comfort of home away from home, the nearby city of Urayasu possesses international hotels such as the Sheraton or the Hilton. As an additional blessing, the cost of accommodation in Chiba is much lower than in the metropolis of Tokyo, even if the former offers the same services and standards as the latter. And, the locals of the Boso Peninsula will treat you to local hospitality unmitigated by globalist homogeny.

Sightseeing Spots

Makuhari Messe

In Mihama ward of Chiba City sits Makuhari Messe, one of the largest convention centers in Japan. Made of three separate massive halls, the "International Exhibition Hall", the "International Conference Hall", and the "Makuhari Event Hall", events of all kinds make an appearance here.

2-1 Nakase, Mihama Ward, Chiba City

(A 5-minute walk from JR Keiyo Line, Kaihin Makuhari Station / 17 minutes by bus from JR Sobu Line or Keisei Line, Makuhari Hongo Station / 40 minutes by Highway Bus from Narita Airport)



  • Handicap parking
  • Handicap toilet
  • Ostomate restroom
  • Elevator
  • Wheelchair rentals
  • Written communication for the hearing impaired
  • Wheelchair ramp